Service for 22 Parishes Across Louisiana

Your Trusted Beverage Distributor

Distributor of fine alcoholic and non-alcoholic beverages, servicing 22 parishes in North and Central Louisiana. Partner with us for quality and reliability.

Leading the Way in Beverage Distribution

About Choice Brands

Choice Brands Inc. (formerly Testa Distributing Company) was originally formed by Frank Elkins, Jr. in 1954 and is owned 100% by the Elkins Family in Monroe, Louisiana. Choice’s sister company, Venture Marketing Corporation, is located in Alexandria, Louisiana and is also owned by the Elkins Family.


Choice Brands started in 1954 with three trucks and 7 employees servicing 15 parishes in Northeast Louisiana.  In the early years, Choice distributed the brands of Miller Brewing Company, Lone Star Brewery, other regional beer brands as well as a portfolio of fine Wines and Spirits.  The company continued to grow through the 50’s and 60’s, but it was the early 70’s that brought accelerated volume growth through the successful introduction of Miller High Life Ponies and Miller Lite.  The brands of Heineken USA were added in February 1996 when Heineken USA aligned its Louisiana distribution network with the Miller beer wholesalers throughout the state.  Through the years, numerous regional and national beer brands have been added, including Sam Adams, Seagrams Coolers, and Pabst Brands.  Choice Brands is also the exclusive distributor of Red Bull Energy Drink in N.E. Louisiana.   In 2000, Choice continued growing with the acquisition of Monroe Wholesale Beverage, which distributed the Old Milwaukee brands and other regional beers.  In 2001, Choice acquired Coors of N.E. Louisiana which included the Coors Brewing brands, other national/regional beer brands, and various soft drink brands. Venture Marketing Corporation (Alexandria) was established in 1974, distributing Miller Brewing Company brands along with a portfolio of regional beer and soft drink brands.  Venture’s brand portfolio today mirrors Choice Brands.

 

Today, Choice and Venture distribute over 2 million cases of beer and soft drink annually throughout their distribution territories in Louisiana.   

Our Highlights

Explore our unique offerings and commitment to quality. We've got something for everyone.

Wide Product Selection

Extensive range of fine beverages tailored to diverse tastes.

Reliable Distribution

Timely delivery across 22 parishes ensuring customer satisfaction.

Dedicated Support

Expert customer service to assist you with all your beverage needs.

Quality Assurance

All products are sourced from trusted manufacturers ensuring the best quality.

70

Years in Service

200+

Brands

1000+

Valued Retail Partners

Get in touch

This field is required.

I hereby agree that this data will be stored and processed for the purpose of establishing contact. I am aware that I can revoke my consent at any time.*

This field is required.

* Please fill in all the required fields.
Message could not be sent. Please try again later.
Message was successfully sent

Telephone: +1 318 3870432

E-mail: ddavis@choicebrands.net

Address: 310 Powell Ave, Monroe, 71201-7231, Louisiana, United States

©Copyright. All rights reserved.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.